Rajnikanth's new movie Shivaji released, it's festival time for his fans

What it means: 4 am alarm, 100 litres of milk, flowers and crackers; first show at Aurora at 8 am, just 30 minutes after Chennai release
At the office of Ganesh Films Matunga, distributor Nambirajan is trying to explain a "southern phenomena" to a television journalist: "In Tamil Nadu there are only three festivals, Pongal, Deepawali and the release of Rajnikanth movie."

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